Group work
/2023
/2023
Client: GetYourGuide
Project Overview
Render by Jiawen
Research & Insights
DESK RESEARCH
Travel demand is set to grow roughly 60% by 2040, reaching ~2.4 billion international trips
Sustainability pressures will drive changes: personal carbon tracking, multi-modal transport, flight-free travel, electric and biodiesel modes
“Slow travel” and “grounding”—travel that immerses in local culture, environment, and wellness .
Rise of micro-cations, bleisure, and mixing business + leisure time
Widespread biometric identity and instant airport check-in via facial recognition markets.businessinsider.com.
Virtual & augmented reality to preview trips before booking, fueling demand for deeper real-world
AI assistants that auto-optimize itineraries and recommend hyper-personalized tips
EXPERT INISGHTS AND INTERVIEW
Google & Deloitte: China, India, U.S. will dominate travel growth;
brands should localize and build recognition
Business Traveller: Multi-modal journeys and carbon monitoring are priority for sustainability-minded travelers
Market Insiders: Services like in-hotel 3D-printed apparel, robotic baggage, and LNG-powered cruises expected by 2040
Travel Counsellors & futurologists: Rapid tech transition (no queues, jet travel, space tourism), but people will still crave human connection
brands should localize and build recognition
Business Traveller: Multi-modal journeys and carbon monitoring are priority for sustainability-minded travelers
Market Insiders: Services like in-hotel 3D-printed apparel, robotic baggage, and LNG-powered cruises expected by 2040
Travel Counsellors & futurologists: Rapid tech transition (no queues, jet travel, space tourism), but people will still crave human connection
4. USER RESEARCH
Solo travel is surging across demographics: Gen Z, millennials, older womenSolo travel brings benefits: empowerment, discovery, personal well-being
Solo travelers depend on mobile tech for safety, navigation, connection
Quote
To understand behaviors, needs, hopes, and fears related to solo travel—today and imagined in 2040. I conducted sevral interviews with different groups of solo travelers.
“I love traveling alone because I can do what I want, when I want. But sometimes I still wish someone could just help when things go wrong.”
“I’m not scared to go alone, but I’m always extra alert. It’s exhausting.”
“Sometimes I want to meet people. Sometimes I don’t. And I hate forced group tours.”
“Traveling alone gives me space to think. It’s like a reset for my mind.”
“So many travel tools feel made for groups or couples.”
| Needs | Insights |
|---|---|
| Safety | Reassurance without surveillance |
| Connection | People on your terms |
| Guidance | Help without control |
| Identity | Not lonely—just independent |
| Reflection | Travel as self-discovery |
Persona
Insights
1. Solo travelers want independence—but not total isolation.
They seek flexible journeys with the ability to opt into meaningful interactions on their terms.
2. Planning overload creates decision fatigue.
Even tech-savvy travelers feel overwhelmed by the sheer number of options and crave intuitive, contextual guidance.
3. Safety is emotional as much as physical.
Being alone means carrying the full emotional load—especially in unfamiliar settings. Trust and emotional reassurance matter.
4. They use travel for reflection, not just fun.
Solo travel is often a conscious choice for mental reset, self-growth, or clarity—not just leisure or escape.
5. Mainstream services treat solo travel as a compromise.
Most products and services still prioritize groups or couples, making solo travelers feel like outliers.
How might we
empower solo travelers to feel independent but emotionally supported throughout their journey?TDeeA - Travel Digital Emotional Experience Assistant
TDeeA is a physical AI assistant which uses bio-metric identification to fly and follow users on their trip.
Whether you're a solo traveler looking to socialize with others or someone seeking to plan their next trip, TDeeA has you covered. It is our journey planner, booking service, and AR navigation will help you navigate unfamiliar terrain with ease. Personal assistant is available 24/7 to provide real-time information and answer any questions you may have. Our experience recording feature is like having your own personal photographer, capturing every unforgetable memory.
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FEATURE of DEEA
- Environmental Sensing: Actively monitoring surroundings
- Proactive Intervention: Anticipating needs and acting before issues escalate
- Physical Task Execution: Performing actions impossible for an app
- Conversational AI: Intuitive voice dialogue.
- Gesture & Expression Recognition: Understanding non-verbal cues.
- Haptic Feedback: Providing reassurance or directional cues through touch.
- Augmented Reality Overlays: Seamlessly integrating information onto the real world. This creates a frictionless, intuitive, and immersive experience.
- Emotional Rapport: Creating a sense of companionship and reducing isolation.
- Reliable Presence: Establishing trust through consistent, attentive interaction, crucial for safety and emotional well-being.
- Empathetic Support: Recognizing and responding to user mood and stress levels.
Research©JiawenJI
Interface©JiawenJI
Interface©JiawenJI