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Illimity Sense
Service&Experience Design
                                                                  
 New Digital Banking Experience For HNWIS
Group work
Strategy and UI Designer/2023
Client: Illimity Bank



Intro.






Empowering Financial Wellness with Emotional Insight.

Illimity Sense is an exclusive service by Illimity Bank, a private digital bank focused on building financial and personal well-being ecosystems for affluent individuals. 









Research.





We conducted extensive research on Italy’s personal financial landscape, particularly focusing on HNWI. 

Our research methodology included:

Market analysis of affluent customers' financial behaviors

Expert interviews on target users’ needs

Surveys and focus groups with target users

Competitive benchmarking of financial wellness services






Key Insights.  

  1. Longevity as the Core Concept: Longevity is not just about living longer; it encompasses financial wellness, physical wellness, mental wellness, life wellness, and generational wealth stability.
  2. Family-Driven Financial Decisions: HNWIs highly value family-oriented financial ecosystems that allow for shared investment and decision-making.
  3. Empowered Control & Customization: Clients seek greater control over their financial strategies with personalized insights and tools.
  4. Emotional & Physical Well-being Tied to Finance: Users recognize that financial stress impacts their physical and mental health, requiring a holistic approach to well-being.
  5. Exclusive Experiences & Partnerships: HNWIs expect premium experiences, co-branded offerings, and value-added services beyond conventional banking.


How Might We.


make a familiar, controllable and understandable digital financial service for affluent and HNWI people to let them achieve their big life goals through illimity?







Define.




From these insights, we defined Illimity Sense as an exclusive service that bridges financial longevity with overall well-being, offering:

01.A Family-Oriented Financial Ecosystem
02.Personalized Investment & Wealth Management
03.AI-Driven Stress & Well-Being Analysis
04.Exclusive Co-Branding Benefits & Partnerships
05.A Digital Experience That Engages Users Emotionally





What We Aimed.

  • Enhance customer loyalty & engagement by addressing both financial and life wellness.
  • Differentiate Illimity Bank as a pioneer in holistic banking experiences for HNWIs.
  • Foster long-term financial confidence among affluent individuals and their families.





Illimity Sense      





Illimity Sense
ONBOARDING



Feature.

























Connect – Family Financial Planning

  1. Shared family investment portfolios & decision-making tools
  2. Transparent financial management for intergenerational stability
  3. Tap-to-connect NFC-enabled bank cards for seamless integration



Grow – Smart Asset Management

  1. AI-powered financial planning tools
  2. Real-time investment insights & optimization
  3. Generational wealth strategies to ensure legacy stability














   Feel – Well-being & Financial Empowerment

  1. AI-driven stress detection via facial recognition and spending analysis
  2. Personalized stress management & lifestyle recommendations
  3. Exclusive luxury brand partnerships for well-being experiences






Ecosystem Map.









Demand drives Support:
Client needs force us to build our tech, data, security, and human teams.

Support powers Partners:
The internal capabilities (like AI and biometrics) enable partners like, wealth firms, health brands, luxury resorts to plug into our system.

Partners feed Demand:
Partner perks (VIP experiences, smarter investments) directly solve client needs, closing the loop.

Data flows back:
Partners also send real-world health/wealth data → improving our Support → better serving Demand.

The engine:
Demand ← fuels → Support ← enables → Partners ← satisfies → Demand.







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