Foldie CMF

01. Project Overview

Foldie is a foldable 3-in-1 wireless charger designed to accompany users in their daily routines and travels. Compact yet luxurious, it reflects Woodie Milano’s commitment to blending Italian craftsmanship with smart technology.

This CMF project aims to define Foldie’s identity through Color, Material, and Finish to ensure it stands out in the premium tech accessories market.

02.Brand & Product

Woodie Milano creates elegant charging solutions using refined materials. Our users expect beauty, tactile pleasure, and technical excellence.

Luxury / Natural / Minimal / Innovation

Wodie Products cr.WoodieMilano

Foldie aligns with this vision by combining smart engineering (fast wireless charging, MagSafe, foldable format) with the timeless appeal of crafted materials.

03. Target Audience

04.Design Goals & CMF Intentions

Convey premium quality through touch and visual details.

Use tactile materials that feel luxurious but also durable.

Reflect brand’s Italian design roots.

Offer classic tones + seasonal/limited colors.

Ensure finishes withstand travel, skin contact, and daily use.

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